Partner Page content audit and sales pitch review.
Partnership Content Checklist
1. The Sales Pitch (Intro)
File: template-partners.php
Headline COPY
Become a Partner
Approved / Edited
The "Why" (Intro Text) COPY
Motorsport is more than just driving fast. It's about engineering excellence, community spirit, and resilience. Align your brand with a team that embodies these values on and off the stage.
Action: Make this punchier? Mention the "100mph Billboard" concept here?
2. The Benefits (3 Columns)
File: template-partners.php
Benefit 1: Visibility COPY
Title: High Visibility
Text: Your brand on our car is a 100mph+ billboard seen by thousands of spectators at events like the Bovington Stages and Rali Ceredigion, plus our growing online following.
Approved / Edited
Benefit 2: Values COPY
Title: Community Values
Text: We aren't just racers; we're local doctors committed to our NHS trusts. Partnering with us shows you support local professionals and the charities we champion.
Approved / Edited
Benefit 3: Media COPY
Title: Content & Media
Text: Get access to high-quality photos and video of the car featuring your branding for your own social media and marketing materials.
Approved / Edited
3. Sponsorship Tiers (Pricing)
These are hardcoded in the PHP template. You will need to edit the file to change prices.
File: template-partners.php
Tier 1: Supporter £250
- Small decal on rear bumper/side
- Social media shoutout
- Website listing
Confirm Price & Benefits
Tier 2: Team Partner £750
- Large decal on door or wing
- Monthly social media features
- Logo on team wear
- Visit to your business with the car
Confirm Price & Benefits
Tier 3: Title Sponsor POA
- Prime placement (Bonnet/Roof)
- "Right/Super Motorsport powered by [You]"
- Exclusive event access
- Full content creation package
Confirm Benefits
4. Sponsor a Part
File: template-partners.php
Intro Text COPY
We know some businesses prefer to know exactly where their money is going. You can choose to sponsor specific components of the build, such as the Suspension (£2,000), Tyres (£250/set), or Safety Gear (£500).
Update specific parts/prices if needed.
5. Proposed New Content (Fleshing it Out)
The current page is good, but adding these sections would make it a stronger sales tool.
Idea A: "The Car Real Estate" Diagram VISUAL
A graphic of the car showing exactly where the £250 vs £750 stickers go.
Action: Can we take a photo of the car and overlay simple boxes? "Your Logo Here".
Idea B: "The Reach" (Data Section) DATA
Sponsors buy eyeballs. Even if you don't have followers yet, sell the *event* numbers.
25,000+ Spectators at Rali Ceredigion
10,000+ Monthly reach via our medical network
100% Tax Deductible (Advertising Expense)
Action: Find rough spectator numbers for your target rallies.
Idea C: FAQ Section TEXT
Remove barriers to entry.
Q: Is this a donation or sponsorship?
A: Sponsorship. We provide an invoice for advertising services, which is a tax-deductible business expense.
Q: How long does the sticker stay on?
A: For the full 2025/26 Season.