Copywriting Master Plan

Defining the voice of Right/Super Motorsport.

1. Homepage (The Hook)

Done

The Three Mission Columns

Goal: Define the three pillars (Build, Community, Grassroots) with punchy, high-energy copy that sets the tone for the whole site.

File: front-page.php

Done

Hero Section Text

Goal: A short, sharp headline and sub-headline that grabs attention immediately. Needs to feel "over-the-top" but professional.

File: front-page.php

Done

Meet the Team Teaser

Goal: A 2-sentence hook to make people want to click "Read Full Story".

File: front-page.php

2. The Build (The Tech)

To Do

Interactive Hotspot Descriptions

Goal: 9 short descriptions (Suspension, Brakes, etc.). Needs to balance technical accuracy with enthusiast excitement.

File: template-parts/build-page/section-interactive.php

3. Partners (The Pitch)

To Do

"Why Sponsor Us?"

Goal: Persuasive sales copy. Needs to sell the value of the audience and the team's professional ethos.

File: template-partners.php

4. The Team (The Story)

To Do

Full Bios

Goal: Expanding on the draft article. Needs to humanize Peter and Darragh.

File: template-team.php